which means less malware links when you search. this sounds good, but it isn't.
this is simply a nice, safe way for the authorities (in this case, google... a self-created and -appointed vector for network search) to do the work and cast a(nother) safety net over the incompetent; they are absolutely guaranteed to go along. the only way they'd like it better is if it was done by an act of law.
hopefully they won't block co.ck... ;)