Sir Richard Branson has announced that he will award $100 million to the first p

[tulook]

the money will be deposited into a Swiss bank account. Sir Richard has thrown down the gauntlet and has stepped in, where governments around the world have failed.  He  believes in enterprise that will ultimately develop the technology that one day will replace fossil fuel-based technologies. He is a firm believer in climate change and understands firsthand how this is impacting the planet.

Anybody ready

[loop888]

to the first p ...?

also, any source?

[thirdbrother3]

wasn't this one was it - Virgin Earth Challenge

http://www.independent.co.uk/news/science/branson-defends-space-trips-at-ecoprize-launch-435792.html

from jan 07!

[tulook]

Sorry folks I can't seem to find the original link to this story.. maybe it was a typo, it came from this site...
http://www.treehugger.com
Sir Richard Branson, who has graced these pages before (for aviation ethanol -- twice -- and for his idea that MG should make hybrids), has lots of big ideas, but we think this one is right on. He's decided to invest $3 billion dollars over the next decade to fight global warming. He will invest all profits from his travel-related companies (like airline Virgin Atlantic and Virgin Trains) in initiatives to develop new renewable energy technologies, both run by Virgin companies and external businesses. "We must rapidly wean ourselves off our dependence on coal and fossil fuels," said Sir Richard. We agree, and $3 billion is definitely a step or two in the right direction.
While 3 billion over a decade is a lot of cash, His 25 million Challenges (4) seem woefully inadequate especialy the one for the moon flight.

[squegee69]

is this it?  from 2006?

http://www.treehugger.com/files/2006/09/branson_to_inve.php